How to Build a Profitable Adventure Tourism Business in Australia With Tim Grigg

What does it take to turn a love for adventure into a thriving business? 

Meet Tim Grigg, co-founder of Travel Wild Adventures, Clare Valley Wine Tours and more. Tim’s journey began with a mountaineering course in New Zealand, which transformed his career path. Since then, he and his wife Bianca have navigated the highs and lows of tourism from the early days of financing tours and SEO wins, to overcoming major disruptions like the GFC, COVID and logistical challenges with trucks. In this episode, Johan dives into Tim’s story of creativity, leadership, and financial clarity and how these principles shaped a sustainable and profitable business in one of Australia’s toughest industries. 

Episode Highlights:

• Tim’s early life on the Murray River and how it shaped his entrepreneurial spirit.

• The mountaineering course that changed everything.

• Launching the first travel business in 1998 with Bianca.

• Early marketing wins with Google and SEO.

• Navigating major disruptions — GFC, COVID, and truck challenges.

• Transitioning into new tour formats like Tag-along 4WD.

• The balance of creativity and financial clarity in growing three tour brands.

• Bianca’s role as an accountant and how it complemented the business.

• What the future of travel and adventure tourism in Australia looks like.

Links & Resources:

• Travel Wild Adventures – https://travelwild.com.au/

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