In this powerful segment of Bucks for Blokes, Johan is joined by three returning legends — Brett Moffett, Ben Feltus, and Luke Underdown — for a candid, no-fluff conversation on what it really feels like to grow a business. Together, they unpack the highs, the lows, and the sometimes heavy head noise that comes with leadership. This is a grounded, energising listen for anyone building something that matters.
We explore:
- Why the top can feel like the loneliest place
- How to stay mentally sharp without disconnecting from others
- The underestimated power of mateship, mentoring, and mindset
- Juggling life and leadership without losing yourself
- Why vulnerability might just be your biggest strength
Meet the Guests:
Luke Underdown
A former barista turned thriving café owner, Luke shares how he turned a love of good coffee into a community-driven café that balances purpose and profit.
First appearance: Turning Passion into Profit – A Recipe for Success
Barossa Beans and Cream – https://beansandcream.com.au/
Ben Feltus
Ben is an electrician and founder of Feltus Electrical. Passionate about self-development, learning, and team leadership, Ben opens up about the daily realities of scaling a trade business and keeping his values intact.
First appearance: Bucks for Blokes: Building & Scaling a Business
Ben Feltus:
info@feltuselectrical.au
https://feltuselectrical.au/
Brett Moffett
Cybersecurity professional, deep thinker, and small business ally, Brett blends tech expertise with a human-first approach. In this episode, he gets vulnerable about mindset, isolation, and the power of honest conversations.
First appearance: AI & Cybersecurity: Impact on Small Businesses
Book Mentioned:
Predictably Irrational by Dan Ariely
Recommended by Brett during the episode, this fascinating book dives into the hidden psychology behind our decisions. Through real-world experiments and surprising insights, Ariely explores why we often behave irrationally and how understanding that can help us make smarter choices.
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Take Control of Your Pricing Strategy Today!
Are you ready to make 2025 your best year yet? Join the Mastering Your Pricing webinar with interactive templates and discover how to set prices that drive profits, reflect your value, and build a sustainable future. Designed for business owners and entrepreneurs, this webinar will equip you with proven strategies to avoid costly pricing mistakes, confidently calculate your costs, and create a pricing model that works for you.
Disclaimer:
The content provided in this podcast is for informational purposes only and should not be considered financial advice. I strongly recommend consulting with a qualified financial advisor before making any investment decisions or financial choices. If you’re a business looking for help or need a helping hand in increasing your bottom line, contact Your Number Man, Johan, at johan@yournumberman.com.au and see how I can help you get a bigger life in business.
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